ONLINE VIDEO COURSE

CRISIS: RISK OR OPPORTUNITY?

WITH CRISTINA MUNTEAN

The Basics of Crisis Communications For Everyone

Welcome to our VIDEO COURSE!

FOR WHOM THIS VIDEO COURSE IS:

In this course you learn how to master crisis communications for your organization. You should consider taking it if you are:

A junior PR person striving to become better at crisis communications;
An entrepreneur who cannot afford a PR agency to manage your crisis communications;
An expert or corporate manager if you know that you could become a part of the crisis response team in your organization;
A lawyer who would like to know more about crisis communications from the perspective of a communicator.

WHAT YOU WILL TAKE AWAY FROM THIS COURSE:

In this video course you will learn:

What crisis communications is compared to crisis management;
Different types of crises and the different stages a crisis can take.
What are the most probable sources of crisis for your company;
How you can recognize a crisis in time and get ready for it;
How to set up a crisis communications plan and assign the right spokesperson for your crisis;
How to handle traditional and social media during a crisis.
How to limit the impact of any crisis on your company, your reputation and your career.

CHAPTER OVERVIEW:

INTRO

CHAPTER 1: THREAT OR OPPORTUNITY?

CHAPTER 2: CRISIS MANAGEMENT VS. CRISIS COMMUNICATION

CHAPTER 3: WHY SHOULD YOU PERSONALLY CARE ABOUT CRISIS COMMUNICATIONS?

CHAPTER 4: POSSIBLE SOURCES OF CRISIS

CHAPTER 5: PLANNING FOR THE WORST

CHAPTER 6: TYPES OF CRISIS

CHAPTER 7: PLAY OFFENSE RATHER THAN DEFENSE

CHAPTER 8: WRONG STRATEGIES DURING CRISIS

CHAPTER 9: STAGES OF A CRISIS

CHAPTER 10: THE ACUTE STAGE - CRISIS MANAGEMENT

CHAPTER 11: STRATEGY SET-UP

CHAPTER 12: COMPANY SPOKESPEOPLE IN CRISIS

CHAPTER 13: THE ROLE OF LAWYERS IN CRISIS COMMUNICATION

CHAPTER 14: THE ROLE OF TRADITIONAL MEDIA IN CRISIS COMMUNICATIONS

CHAPTER 15: THE ROLE OF SOCIAL MEDIA IN CRISIS COMMUNICATIONS

CHAPTER 16: PROACTIVE COMMUNICATION: STRUCTURE YOUR MESSAGE

CHAPTER 17: REACTIVE COMMUNICATION: ANSWER TOUGH QUESTIONS UNDER STRESS

CHAPTER 18: MEASUREMENT: HOW YOU ARE DOING

CHAPTER 19: INTERNAL COMMUNICATIONS DURING CRISIS

CHAPTER 20: LEADERSHIP AND CRISIS COMMUNICATIONS

CONCLUSION

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the online video course

To watch the online video course you simply need to order it by using the button below. This way you gain LIFETIME ACCESS to the whole course and you can watch it repeatedly here on our video academy website.

Price: 147 EUR

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the online video course + 60 minutes of consultation with Cristina Muntean on this subject.

When you order the online video course including the consultation, you will receive extra individual care from Cristina, which will answer your questions in this course's topic.

Price: 397 EUR

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